Survey: Indian auto customers becoming safety-conscious, willing to pay more for safer cars


Indian automobile customers are becoming safety-conscious and are willing to stretch their budget to buy safer cars, according to a survey by Mobility Outlook.

 Nearly one-third of respondents said they will be willing to spend over `30,000 on upgraded security features, as per the survey, which took responses from nearly 2.7 lakh customers across India by Mobility Outlook, a brand of CarTrade Tech.

 “One of the survey’s significant outcomes was that 3/4th of respondents preferred to explore four or five-star-rated safety vehicles for their future vehicle purchases, and were willing to extend their budget for safety,” said the survey in which Frost & Sullivan acted as the validation partner. ‘ While most of the respondents were also aware of the significance of higher safety ratings, in terms of more safety features on vehicles and better occupant protection, “the fact that 27 per cent of respondents were unaware of safety ratings is grounds for serious concern”, it said.

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