Marketing Expert

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Job description

Marketing Expert

Job Role

Candidate will be responsible for marketing / customer relationship management activities both Online & Offline of a High End Beauty Clinic & Salon in Muscat, Oman also their E-Commerce website to ensure increased existing customer loyalty and attract conquest customers.

PRE-REQUISITES

  • Qualification: Bachelors or Masters degree in Marketing. Additional qualification in Digital Marketing is required.
  • Experience: 5+ years’ very good marketing experience, knowledge of relevant systems and processes. Computer literacy / affinity for digital media.
  • Gender: Female

Key Responsibilities

Brand Communication

  • Continually work towards developing a strong brand name and image.
  • Responsible for creating and implementing a long-term communication strategy.
  • Development of an effective content & communication strategy based on the brand strengths, marketing objectives and consumer realities
  • Develop brand communication strategy & Execute the plan effectively.

Visual Merchandising

  • Defining, designing and implementing a creative visual merchandising strategy.
  • Creating appealing and eye-catching visual displays that lead the customer through the entire store.
  • Producing window displays, signs, interior displays and special promotions.

Customer Experience Enhancement

  • Work proactively and bring new ideas to constantly improve the shopping experience based on customer behavior, market latest trends and competitor study.
  • Must have an in-depth understanding of Beauty Industry, competitors and our target groups to understand their lifestyle trends, demographics and behavior.
  • Ability to solve problems creatively and effectively
  • Understand our fast movers and slow movers and make visual merchandising strategies accordingly.
  • Introduce innovative ideas to improvise customer experience in our Center / E-store/ Mobile app.
  • Study & analyze customer feed

Key Responsibilities

Brand Communication

  • Continually work towards developing a strong brand name and image.
  • Responsible for creating and implementing a long-term communication strategy.
  • Development of an effective content & communication strategy based on the brand strengths, marketing objectives and consumer realities
  • Develop brand communication strategy & Execute the plan effectively.

Visual Merchandising

  • Defining, designing and implementing a creative visual merchandising strategy.
  • Creating appealing and eye-catching visual displays that lead the customer through the entire store.
  • Producing window displays, signs, interior displays and special promotions.

Customer Experience Enhancement

  • Work proactively and bring new ideas to constantly improve the shopping experience based on customer behavior, market latest trends and competitor study.
  • Must have an in-depth understanding of Beauty Industry, competitors and our target groups to understand their lifestyle trends, demographics and behavior.
  • Ability to solve problems creatively and effectively
  • Understand our fast movers and slow movers and make visual merchandising strategies accordingly.
  • Introduce innovative ideas to improvise customer experience in our Center / E-store/ Mobile app.
  • Study & analyze customer feedback related to the design, browsing experience, etc
  • Improves customer experience and ensures customer feedback is accurately captured. Personally call the customers who have any negative feedback to understand their suggestions & work on it.
  • To send monthly updated reports on competitors and target groups to Operations head

Brand Website Alignment To Brand Positioning

  • Our E-store is the face of the brand, thus ensure that our e-store functionalities are working up to the mark.
  • Responsible for systematic placing of all elements on the website for great shopping experience
  • Conduct web review and analysis and take appropriate actions to improvise the web page and user journey
  • Brainstorm the e-store & Mobile App theme, design ideas, content etc with senior management.
  • Coordinate for product image editing and creative editing, as required.
  • In case of any new updates on e-store, conduct User Acceptance Testing (UAT) and give feedback for improvisation to development team
  • Make sure any functionality errors related to the e-store are communicated to web development agency.

Cross-Functional Activities:

  • Work with Operation team to understand latest & upcoming market trends.
  • Closely work with teams to ensure successful New Product/ Collection Launch.
  • Areas where there shall be a direct involvement along with colleagues/ team members:
  • New offer/ festive collection launch.
  • Product/ Offers positioning on e-store.back related to the design, browsing experience, etc
  • Improves customer experience and ensures customer feedback is accurately captured. Personally call the customers who have any negative feedback to understand their suggestions & work on it.
  • To send monthly updated reports on competitors and target groups to Operations head

Brand Website Alignment To Brand Positioning

  • Our E-store is the face of the brand, thus ensure that our e-store functionalities are working up to the mark.
  • Responsible for systematic placing of all elements on the website for great shopping experience
  • Conduct web review and analysis and take appropriate actions to improvise the web page and user journey
  • Brainstorm the e-store & Mobile App theme, design ideas, content etc with senior management.
  • Coordinate for product image editing and creative editing, as required.
  • In case of any new updates on e-store, conduct “User Acceptance Testing” (UAT) and give feedback for improvisation to development team
  • Make sure any functionality errors related to the e-store are communicated to web development agency.

Cross-Functional Activities:

  • Work with Operation team to understand latest & upcoming market trends.
  • Closely work with teams to ensure successful New Product/ Collection Launch.
  • Areas where there shall be a direct involvement along with colleague’s/ team members:
  • New offer/ festive collection launch.
  • Product/ Offers positioning on e-store.

Role: Other

Industry Type: Beauty & Personal Care

Functional Area: Beauty / Fitness / Spa Services

Employment Type: Full Time, Permanent

Role Category: Health & Fitness

Education

UG :Any Graduate in Any Specialization

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