Job description
Marketing Expert
Job Role
Candidate will be responsible for marketing / customer relationship management activities both Online & Offline of a High End Beauty Clinic & Salon in Muscat, Oman also their E-Commerce website to ensure increased existing customer loyalty and attract conquest customers.
PRE-REQUISITES
- Qualification: Bachelors or Masters degree in Marketing. Additional qualification in Digital Marketing is required.
- Experience: 5+ years’ very good marketing experience, knowledge of relevant systems and processes. Computer literacy / affinity for digital media.
- Gender: Female
Key Responsibilities
Brand Communication
- Continually work towards developing a strong brand name and image.
- Responsible for creating and implementing a long-term communication strategy.
- Development of an effective content & communication strategy based on the brand strengths, marketing objectives and consumer realities
- Develop brand communication strategy & Execute the plan effectively.
Visual Merchandising
- Defining, designing and implementing a creative visual merchandising strategy.
- Creating appealing and eye-catching visual displays that lead the customer through the entire store.
- Producing window displays, signs, interior displays and special promotions.
Customer Experience Enhancement
- Work proactively and bring new ideas to constantly improve the shopping experience based on customer behavior, market latest trends and competitor study.
- Must have an in-depth understanding of Beauty Industry, competitors and our target groups to understand their lifestyle trends, demographics and behavior.
- Ability to solve problems creatively and effectively
- Understand our fast movers and slow movers and make visual merchandising strategies accordingly.
- Introduce innovative ideas to improvise customer experience in our Center / E-store/ Mobile app.
- Study & analyze customer feed
Key Responsibilities
Brand Communication
- Continually work towards developing a strong brand name and image.
- Responsible for creating and implementing a long-term communication strategy.
- Development of an effective content & communication strategy based on the brand strengths, marketing objectives and consumer realities
- Develop brand communication strategy & Execute the plan effectively.
Visual Merchandising
- Defining, designing and implementing a creative visual merchandising strategy.
- Creating appealing and eye-catching visual displays that lead the customer through the entire store.
- Producing window displays, signs, interior displays and special promotions.
Customer Experience Enhancement
- Work proactively and bring new ideas to constantly improve the shopping experience based on customer behavior, market latest trends and competitor study.
- Must have an in-depth understanding of Beauty Industry, competitors and our target groups to understand their lifestyle trends, demographics and behavior.
- Ability to solve problems creatively and effectively
- Understand our fast movers and slow movers and make visual merchandising strategies accordingly.
- Introduce innovative ideas to improvise customer experience in our Center / E-store/ Mobile app.
- Study & analyze customer feedback related to the design, browsing experience, etc
- Improves customer experience and ensures customer feedback is accurately captured. Personally call the customers who have any negative feedback to understand their suggestions & work on it.
- To send monthly updated reports on competitors and target groups to Operations head
Brand Website Alignment To Brand Positioning
- Our E-store is the face of the brand, thus ensure that our e-store functionalities are working up to the mark.
- Responsible for systematic placing of all elements on the website for great shopping experience
- Conduct web review and analysis and take appropriate actions to improvise the web page and user journey
- Brainstorm the e-store & Mobile App theme, design ideas, content etc with senior management.
- Coordinate for product image editing and creative editing, as required.
- In case of any new updates on e-store, conduct User Acceptance Testing (UAT) and give feedback for improvisation to development team
- Make sure any functionality errors related to the e-store are communicated to web development agency.
Cross-Functional Activities:
- Work with Operation team to understand latest & upcoming market trends.
- Closely work with teams to ensure successful New Product/ Collection Launch.
- Areas where there shall be a direct involvement along with colleagues/ team members:
- New offer/ festive collection launch.
- Product/ Offers positioning on e-store.back related to the design, browsing experience, etc
- Improves customer experience and ensures customer feedback is accurately captured. Personally call the customers who have any negative feedback to understand their suggestions & work on it.
- To send monthly updated reports on competitors and target groups to Operations head
Brand Website Alignment To Brand Positioning
- Our E-store is the face of the brand, thus ensure that our e-store functionalities are working up to the mark.
- Responsible for systematic placing of all elements on the website for great shopping experience
- Conduct web review and analysis and take appropriate actions to improvise the web page and user journey
- Brainstorm the e-store & Mobile App theme, design ideas, content etc with senior management.
- Coordinate for product image editing and creative editing, as required.
- In case of any new updates on e-store, conduct “User Acceptance Testing” (UAT) and give feedback for improvisation to development team
- Make sure any functionality errors related to the e-store are communicated to web development agency.
Cross-Functional Activities:
- Work with Operation team to understand latest & upcoming market trends.
- Closely work with teams to ensure successful New Product/ Collection Launch.
- Areas where there shall be a direct involvement along with colleague’s/ team members:
- New offer/ festive collection launch.
- Product/ Offers positioning on e-store.
Role: Other
Industry Type: Beauty & Personal Care
Functional Area: Beauty / Fitness / Spa Services
Employment Type: Full Time, Permanent
Role Category: Health & Fitness
Education
UG :Any Graduate in Any Specialization