Setting new benchmarks in the e-commerce industry amid the pandemic, the online Fashion industry in India continued to demonstrate overall 51 per cent growth in FY21 and 66 per cent growth on various brand websites, a new report showed on Thursday.
Tier 3 cities and beyond reported the highest order volume growth of 192 per cent, while kids’ wear has been the biggest gainer with over 200 per cent order volume growth online.
According to the ‘Fashion e-commerce Report’ by Unicommerce, an e-commerce, focused supply-chain, SaaS technology platform.