44 toy stores throughout the nation have been raided by the Bureau of Indian Standards (BIS) for selling toys without current BIS licences. Over 18 000 600 toys have been seized in the past month as part of a nationwide enforcement campaign. Toys are covered by the Mandatory Certification Scheme of BIS through the Quality Control Order, according to Director General of BIS Pramod Kumar Tiwari, who spoke to the media in New Delhi. According to him, toys cannot be produced, purchased, imported, or distributed without the ISI Mark.
The national standard-setting organisation that is in charge of product standardisation, marking, and quality certification is called the Bureau of Indian Standards.
Amazon, Flipkart, and Snapdeal have received notifications from the Central Consumer Protection Authority (CCPA) for selling toys outside of the guidelines that the Central Government has mandated as mandatory. The e-commerce businesses have been asked to respond within seven days of receiving a notification; otherwise, the required action will be taken in accordance with the terms of the Consumer Protection Act.