LONDON:One is famed for warts-and-all realism, the other for high-end gloss, so there was always going to be something spectacular in the offing when British photographer Martin Parr was asked to shoot a make-up advertising campaign for the Italian fashion house Gucci.
The imagery – for the brand’s new L’Obscur mascara – features New York punk musician Dani Miller and her now-famous gap-toothed smile. With lashings of heavy black mascara, natural eyebrows (complete with, shock horror, regrowth), and minimal foundation, it has divided customers and started yet another debate about diversity, even in these times of increased body positivity.
‘This definitely isn’t going to sell their mascara … Looks like she’s put on old mascara that she’s found in the bottom of a drawer,” one user commented on the brand’s Facebook advertisement. Another asked, “Is this an SNL sketch?” referring to the comedy sketch show Saturday Night Live. Many also disapproved of Miller’s appearance – in particular, her missing lateral incisors – arguing that she shouldn’t be a model as her looks were too unconventional. “Doctors can’t be doctors if they aren’t smart. Models can’t be models if they aren’t pretty. That’s just how jobs work,” wrote one Instagram commenter.